These are new books that are must reads. The first one “Killing Marketing” is an essential guide to the world of marketing and content marketing in the future.
Joe and Robert in this book suggest moving from content marketing as a marketing tactic to content marketing as core to a business strategy. Or in other words, how content marketing could become a profit center instead of a cost center. And maybe all marketing should become a profit center. This is an essential reading for marketers in companies that want to become a center of value contributing to the business and it’s strategy. The book has many examples of people doing just that.
Content Marketing Books
This is an excellent book to learn content marketing. Joe explores the key elements that make content “epic” such as unique viewpoints, expresses a point of view, is authoritative without “sales speak” and more. Then he shows you the next step to make the content actionable with excellent examples. One should read everything that Joe has ever written if want to be a great content marketer.
From Joe himself… “The book is perfect for two audiences. First, for startups and small businesses, Content Inc. can serve as the underlying business model for long-term growth. Build a loyal audience and sell them whatever you want. Second, the book can really help marketers in larger companies who need to be change agents. Marketers looking to build a valuable audience in a specific content niche – that ultimately will help them drive more leads, more sales or new lines of revenue.”
The result of interviews with many companies about web marketing, this handy guide is a distillation of the best practices and advice about the search engine optimization, social media, and email marketing. A comprehensive guide to content marketing, the author explains the social, analytical, and creative elements of marketing that lead to success on the web. Initially the offer covers the theory and background of content marketing and then shows how to succeed in practice.
These are some terrific books that can help build copywriting skills.
This is one of the top books on creating great content. The book offers expert guidance on process, strategy, and delivery of content. The guidance given is well-known to deliver results. Some of the topics covered include: storytelling, authority building, empathy, and tools. Also covered are 17 specific kinds of content that make up the marketing mix with advice for each. This book should be in everyone’s library.
This is a superb book for marketing copywriters. It shows you common mistakes, essential elements for landing pages, specific guidance to make your next project a success. A particulary good part of the book is the discussion on making headlines compelling. Compelling headlines are key to getting content read. This book belongs in everyone’s library.
Persuasion in many ways is what copywriting is about. The author of this book, social psychologist Robert Cialdini describes how to do effective persuasion and makes the point that the key to using messaging to persuading people lies in the moment before that message is delivered. Understanding the underlying timing and preparing people to receive a message are described in an actionable way.
This is the classic book on persuasion, In the book, Cialdini explains the reasons why people say “yes”-and how to use that understanding in an actionable way. Dr. Robert Cialdini is the recognized expert in the increasingly important area of influence and persuasion. Cialdini’s many years of rigorous, research along with a three-year study on what moves people to change is the basis for this highly recognized book. The author explains how to use specific principles to become a skilled persuader. This is an excellent book for writers who want to learn the principles of influence to create more persuasive and compelling copy.
Please note that these the links on the page contain Amazon affiliate links. The reason for this is not to make money selling books but to make sure a minimum volume for Amazon which enables the WriteBoost product to search Amazon for information that can help content developers. The team at WriteBoost as well as it’s users would appreciate your support. Lastly, they are really good books if you haven’t read them.